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Letzter Artikel von Seth Godin's Blog: am 12.04.2021 um 08:56

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Evolving, When, Establishing, That’s, But, All, We, If, Surgery, That’s, Perfectionism, Holding, Modern, They’re, Almost, When, What’s, Where, They’re, Either

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12.04.21 08:56 Identity is often used against us

Schlagwörter: Uncategorized, Establishing, Evolving, That’s, When, But

Identity feels permanent, powerful, emotional and fragile. Identity has been used to unite college alumni (“we are!”), political factions and groups of all kinds. Criticism is not in short supply, especially lately, and criticism aimed at us, at our core self, is particularly hurtful. “I don’t like you,” is hard to wrestle with. That’s why […]

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11.04.21 09:26 All things being equal

Schlagwörter: Uncategorized, All, We

Those are four words that are often overlooked when we focus on the rest on the sentence instead. “All things being equal, pick the cheapest option.” Or, “All things being equal, go with the one that creates new opportunities.” Or perhaps, “All things being equal, stick with what you’ve got.” The thing is, all things […]

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10.04.21 08:11 The plan for day 100

Schlagwörter: Uncategorized, If

What do you want to be doing 100 days from now? What change do you seek to be making? With which skills? Surrounded by which people? For that to happen, day 99 will need to be different from today. And so will day 98. In fact, so will tomorrow. If we keep focusing on ‘what’s […]

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09.04.21 08:11 Perfect is not the same as perfectionism

Schlagwörter: Uncategorized, Perfectionism, Surgery, Holding, That’s, Modern

Perfectionism is a cudgel and a way to hide. Perfect is the often-attainable outcome of meeting spec. “That’s perfect!” says the delighted patron. Modern perfect: A plane that doesn’t crash, a bus that leaves on time. Surgery that fixes a broken valve and a computer program that doesn’t cause a kernel panic. These are the […]

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08.04.21 08:50 “What’s the hard part?”

Schlagwörter: Uncategorized, They’re, What’s, Almost, Where, When

A useful way to get in sync. “What’s the hard part” is a question that everyone on the team should be able to answer. But you won’t find out unless you ask the question. You might discover that many people think the hard part is directly related to what they do all day. And you […]

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07.04.21 08:24 Fixing Zoom calls: Looking better and feeling better

Schlagwörter: Uncategorized, Reincubate, They’re, You’ll, Either, First

It’s time to get serious about how we show up in remote meetings. For a year, we slogged through it, but it was exhausting. Not only did we feel lousy at the end of the day, but other people rarely saw us at our best. Now that it’s clear that the nature of work and […]

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06.04.21 08:03 Jobs to be done

Schlagwörter: Uncategorized, Training, Working, Easily, This, Show

The dog needs to be fed, there’s a blog post to write, a report is due, there’s a meeting at 10, this form from the bank has to be submitted… We can measure our performance (and our days) by how well we’re doing the jobs to be done. They focus our attention and our effort […]

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05.04.21 16:12 Getting better

Schlagwörter: Uncategorized, Freelancer’s, Podcasting, Decision, Deadline, Tuesday

The optimism and possibility that come from training and learning in groups is a miracle. It means that, with a little effort, we can level up, become more productive and enjoy the work more tomorrow than we did yesterday. The folks at Akimbo are offering some proven and tested workshops… here’s their schedule for signups […]

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05.04.21 09:29 Enrollment

Schlagwörter: Uncategorized, Expectations, Appropriate, Enrollment, Iannarino, Sometimes

It’s more productive to offer directions to someone who has already decided to go on the journey. “How do I get there?” is a much easier transaction than, “you must go.” When there’s mutual enrollment, we call it alignment. If people in the organization are all committed to a similar destination, management becomes more like […]

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04.04.21 08:55 Three kinds of ‘fied’

Schlagwörter: Uncategorized, Disqualified, Getting, That’s, Being, More

Qualified means that you’ve done the work, earned our trust and could be invited to join us. More than ever, our current technology and the lack of gatekeepers mean that your body of work could earn you the benefit of the doubt and give you a chance to speak up. Disqualified is what happens if […]

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03.04.21 09:01 All at once and quite suddenly!

Schlagwörter: Uncategorized

Well, actually, “after a long slog” is a much more accurate way to describe it. An overnight success almost never is. Might as well plan for the journey.

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02.04.21 09:35 The 30-foot rule

Schlagwörter: Uncategorized, Lopez-Alt, Justin’s, Because, Across, Pirate

If you’re designing a package, a cover, a fashion or even a meme… The goal is to have it be recognizable from across the room. That doesn’t mean it has to be loud or interruptive. But when we’re looking for it, we should be able to pick it out of a crowd. ‘Across the room’ […]

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01.04.21 08:34 No fooling

Schlagwörter: Uncategorized, Fool’s, April, The, But, And

When the world was small, our understanding of ‘reality’ was consistent, which is why a good April Fool’s joke felt right. It tweaked the normal just enough to cause us to wonder about what else might not be as it seems. But the onslaught of manipulated media and amplified division has pushed us away from […]

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31.03.21 08:47 Errors in personification

Schlagwörter: Uncategorized, Personification, Everyone, For, I

“The sun is trying to break through the clouds.” “The virus doesn’t like it when people stay home and isolate.” “The computer didn’t expect you to type that.” Of course, the sun, the virus and the computer aren’t people. And genes aren’t actually selfish, and new data demonstrates that we don’t really have a lizard […]

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30.03.21 08:51 A thing about ‘normal’

Schlagwörter: Uncategorized, Unilver, Because, Who’s, I

Normal is the thing many don’t notice. Until it changes. And then we can’t unsee how much we had failed to pay attention to. Who’s on the short list for consideration, who is given the benefit of the doubt, who gets a head start… We begin to notice the people that are artificially selected to […]

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29.03.21 08:06 Screwdriver clarity

Schlagwörter: Uncategorized, Phillips-head, What’s, Speed, Zone

This screwdriver, what’s it for? The one with with black oxide non-slip tips, tri-lobe ergonomic handles, and a special “Speed Zone” at the base of the handle, which allows for faster turning in low back torque applications. You know, the one with a nut bolster for added strength and versatility. What’s it for? Can I […]

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28.03.21 08:16 Celebrity Art (priceless/worthless)

Schlagwörter: Uncategorized, Beauty/decoration, Status/scarcity, Non-Fungible, DeBuffet’s, Institute

Why are some paintings so valuable? Works by Rothko or Matisse are worth millions. The Mona Lisa is truly priceless. There are four reasons, all working together, all quite relevant today as we remake our culture around digital goods: Beauty/decoration. Since before the 20,000 year old cave paintings in France, we’ve been putting things on […]

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27.03.21 08:54 Price, wants, needs and the perils of urgent

Schlagwörter: Uncategorized, Wrigley’s, Tempting, Perhaps, There, Heinz

You have a choice to make. There are four quadrants, and the thing you offer can fit into one of them. Perhaps you make a low-priced treat, something that people want. Wrigley’s gum or Heinz ketchup, or an app that’s fun to use. Because it’s cheap, it might appeal to the masses. Because it’s a […]

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26.03.21 08:40 Cons at scale

Schlagwörter: Uncategorized, Traditional, Toward, Scammy, They, Now

Traditional con men do their work one person at a time. It’s a laborious process, earning trust and the benefit of the doubt before ultimately ripping someone off. Toward the end of my dad’s life, shameless/shameful phone salespeople did just this and stole his trust, his time and his money. Like most things, industrialists want […]

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25.03.21 08:34 And who are you really?

Schlagwörter: Uncategorized, But

There’s a desire to celebrate our “authentic” self. But perhaps our considered self, the one that shows up when we’re doing our best to be consistent, generous and professional–that’s our authentic self. And the voice that slips out when we’re tired, stressed or busy is simply an incomplete and lesser version of who we actually […]

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24.03.21 07:48 Certainty, accuracy and leadership

Schlagwörter: Uncategorized, Resolute, Changing, Never, Aware

Certainty: Resolute in the face of criticism and implacable when confronting evidence to the contrary. ‘Never in doubt’ is more important than being right. The need to prove strength and consistency often ties us into knots, particularly in a world with new information and insight arriving so often. Accuracy: Aware that the sum total of […]

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23.03.21 08:55 Public companies are too often out of alignment

Schlagwörter: Uncategorized, Friedman’s, Liquidity, Long-term, Sometimes, Because

The public markets can offer a company quite a bit: Cash right now. Liquidity for the future. A currency to help recruiting and retention. And public companies come with a giant caveat: They are owned by people (the shareholders) who might sell out at any moment. And new ones can take their place in an […]

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22.03.21 08:36 The confusion about “sorry”

Schlagwörter: Uncategorized, That’s, But, I’m

“I’m sorry that your cat died,” does not mean that I killed your cat. But, “I’m sorry that I stepped on your foot,” does mean that I stepped on your foot. In creating connection and trying to make amends, we often get confused by the two kinds of ‘sorry’, and don’t apologize because we believe […]

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21.03.21 08:25 “Perfect or we’re not going”

Schlagwörter: Uncategorized, If

When does this rule apply? It doesn’t apply to anyone we’ve ever hired. It doesn’t apply to anything we’ve ever purchased. It doesn’t apply to any project we’ve sponsored. Or anyone we’ve ever voted for, dated or befriended, either. In fact, it’s a great excuse for the things we’re afraid to do, or where our […]

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20.03.21 09:18 Ten reasons to write a book

Schlagwörter: Uncategorized, Kristin’s, Millions, Everyone, More, It’s

More than ten, actually. Millions of books will be published this year and for good reason. People rarely regret the effort. Everyone has their own, but here are some of the reasons to get you started: It clarifies your thinking. It leaves behind a record of where you are in this moment. It’s clearly not […]

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19.03.21 09:40 Resilience

Schlagwörter: Uncategorized, Bulletproof, Flexibility, Resilience, Especially, Instead

The world is going to change, and resilience is our best response. It’s not about building things that always turn out the way we expect. Bulletproof is too expensive, too rigid and requires perfect knowledge of the future. Resilience is a commitment to a design, an attitude and a system that works even when things […]

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18.03.21 09:45 The dance between the long tail and the short head

Schlagwörter: Uncategorized, YouTube, Excited, Netflix, Because, Instead

When distribution is scarce, the hits are powerful indeed. AM Top 40 radio meant that if you made that list of 40 hits, you were going to sell a huge number, and if you didn’t, you were gone. Giant movie screens meant a few movies could play for months and own the market. Limited independent […]

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17.03.21 08:51 The things we go back to

Schlagwörter: Uncategorized, People, We’d

If you’re used to a messy desk, cleaning it will probably be a temporary measure. Credit card companies have discovered that if a person carries $2,000 in debt with a $3,000 credit limit, they’ll probably have $4,000 in debt if the credit limit gets raised to $5,000. People who live with drama at work will […]

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16.03.21 08:00 The revolution in online learning

Schlagwörter: Uncategorized, Fortunately, Opening, There’s, Akimbo, Better

Not education, learning. Education is a model based on scarcity, compliance and accreditation. It trades time, attention and money for a piece of paper that promises value. But we learn in ways that have little to do with how mass education is structured. If you know how to walk, write, read, type, have a conversation, […]

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15.03.21 08:26 Technical generations

Schlagwörter: Uncategorized, Springsteen, Compuserve, Technical, GeoCities, Contrast

“What’s a fax machine?” There are people working today who don’t know. In the 1980s, I produced a book about VCR tapes and video stores that’s so obsolete, you can’t even find a used copy any more. Technical generations keep getting shorter–A hard drive from ten years ago is probably not going to work with […]

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14.03.21 09:13 In search of amusement

Schlagwörter: Uncategorized, Originally, Avengers, Endgame, Because, Marvel

Business models rework the world. Organize assets. Add labor. Sell something for enough money that you get to do it again, but more. That’s how we ended up with a $5 chicken in many pots, a car in front of many houses and a world that’s been paved. One cycle at a time, one dollar […]

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13.03.21 09:58 The fish, the sea and the barrel

Schlagwörter: Uncategorized, Either

It’s true, at least for now, that there are plenty of fish in the sea. And it’s also true that shooting fish in a barrel is pretty easy if there are enough fish and the barrel is small enough. You can’t have both. Either you approach the world as a widely dispersed bunch of opportunities […]

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